The brand marketing manager for Red Bull UK, John Beasley, says "the game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand." Calling Home an "easy environment for brands to take that first step into gaming." No doubt that means we'll be seeing a lot more non-gaming brands coming to Home in the future.
If you want to know more about some of Home's upcoming content be sure to check back with us later in the month.
[Thanks Lee!]
