SCEA's latest ad will be a trilogy. The "Reflections" TV spots will be part of their holiday media blitz. Not much is seen in this 15-second ad, and it simply asks "Have you started your wish list?" We don't know if this is going to capture anyone's attention -- why do the games play such a small role in this ad? Haunting, yes. But will it be effective? We'll reserve judgment until the next two ads air.
Ad can be seen, after the break.
[Thanks, Rodrigo!]